I've been asked to re-post this information. I've now successfully done three of these shows at my home in the last several years and plan to host one annually at the holidays. But there really is no reason not to host one at your own home or at a friend's periodically. It's a great way to move inventory, offer discounts, gifts, and incentives to buyers and hosts, keep inventory fresh and new, keep the creative juices flowing, and remind people that you're still around!
Here is an article I wrote a couple of years ago, thought I had posted it on this blog, but I can't find it now. If you hold such a show, be sure to invite ME!!! ;)
Hosting
a Holiday Gift-Giving Trunk Show
Want to
sell hand-crafted items at a home trunk show / open house! It
can be an effective way to demonstrate products in a welcoming, cozy
environment where friends gather round at leisure, handling, trying
on, and experimenting with the wearable art for sale. As the
owner/ creator of Scarf It Up! Wearable Fiber Art in Knit, Crochet
and Felt, I have been blessed with periodically using this sales and
marketing method to boost sales and earn loyal fans.
And what better way
to accomplish holiday shopping than to hold or host one sometime
between October 1 and December 15 (or so)? I recommend trying this
format to sell your own handcrafted items and those of selected
other artists; it’s a win-win-win for sellers, buyers, and hostess!
The
whole idea of Scarf It Up! actually started with such a show – at
my daughter’s home in Massachusetts about ten years ago. In
July 2010, we threw yet another “party” at her place. She
invited colleagues from her current and former school districts,
friends, and neighbors, and asked them to bring friends as well.
She provided beverages and finger food (non-greasy/non-messy!), and I
provided the products, arranged them using whatever worked in her
living/dining areas, and we opened the doors to her guests from 4 –
6PM.
For
holiday trunk shows, I suggest asking one or two non-competing
artists to join the event, bringing their goods to the hostess’
home to offer an array of gifts for holiday gifting. Be sure to
clear this with the hostess; space may be limited. Be selective
about the artists you invite; quality of work and integrity are
essential.
Many of
the guests had supported my work and me in the past, and I welcomed
those I hadn’t met before. It was indeed a party atmosphere,
but the most fun was demonstrating my pieces that have multiple
wearing options (and most of my work DOES!) – and helping the women
try on scarves, shawls, cachecols, vests, etc. with their many
variations.
Here
are tips for a successful home trunk show:
Set
aside an area of the home for refreshments. White wine, iced
tea, and water are perfect. Food offerings included pretzels
with hummus, veggies with dip, baked chips with salsa, and fruit
with a dip. NO chocolate or anything greasy or sticky!
You want to protect the furniture as well as the products!
Use
the entire remaining space for product set-up in various areas with
mirrors. I used hangers with scarves on the curtain rods;
shawls and wraps on hangers from the bookcases (use poster gum to
hold the hangers on); bags and purses on other bookcases and a
bench; hangers with items on the backs of doors or on door casings
or hinges; jewelry on tables and neckwraps over the TV, backs of
chairs, etc. I flew to MA and so was unable to bring any form
of display material with me. My advice: BE CREATIVE and
use whatever is available! It works!
I am
able to accept cash, checks, or PayPal, and this was announced in
advance. If you can accept credit/debit cards, do so. Wear an
outfit with pockets or use a fanny pack. Do NOT leave money
around; set up an area for payments, wrapping, and record-keeping.
Set up
a separate area for the door prizes (collection and display) near
the door. Gather that info as soon as the guests enter.
Send a thank you email to EVERYONE who attended, whether they
purchased something or not. I never want people to feel they
have to buy something, but often they do. So it helps to have
smaller, less expensive items (I had a supply of choker/embracelets
at $20) for that purpose and will have felted buttons for future
shows.
I had
announced through my Scarf It Up! newsletter that this open house
was to take place, providing the place, date, and time, and inviting
anyone in the area to attend. When I blogged about my summer
plans in New England (two separate trips), a friend offered to do
another trunk show for me in RI in August. And so it goes
(grows!) Ask YOUR friends to consider hosting.
Was it
successful? How do you measure that? Well, let me put it
this way…..in TWO hours, I was able to realize more money than I
had during the entire month in my two local B&M venues in NC
and/or online. At the very first SIU party 10 years ago, I had
doubled that, and so at first I was a little disappointed this time.
BUT…..I needed to remember that this is a totally different economy
and my prices were quite a bit lower when I first started. So
yes, I would have to say that it was very successful and indeed very
gratifying to know that my work is still valued and marketable.
Several
years ago, I hosted my own holiday trunk show at home, with my
husband’s work (he’s a potter) and two other jewelry designers.
I live in a tennis and golf community on the coast of NC, where we
relocated about seven years ago. Through various activities both
within this community and in the region, I am blessed to know a huge
number of people who are supportive of my work and the arts in
general. They were thrilled to be able to shop at my home nearby and
indeed they SHOPPED! I never want anyone to feel they must buy from
me, but they did, and they do! I frequently get calls from people
wanting a hand-crafted accessory to accompany a special outfit. They
bring their clothes, explore my ubiquitous stash, and we discuss
styles, proportion, color, texture, and more so I can design a
special accessory just for them. I love it!
The
value of the home trunk show is self-evident, I think.
There
is little or no commission (except what you arrange with your
hostess and THAT will inevitably be far less than you’d pay in any
retail boutique, gallery, or museum).
You
can organize the event at a mutually convenient time. At my home I
offered two days of shopping for several hours each day, including
one evening. At another’s home, I suggest at least a three-hour
span including evening hours to accommodate working women. 5 – 8
pm works.
Use as
much of the house as possible. Provide ample mirror space.
Offer
a discount if feasible. Instead of marking things down, I simply
offer 10% off all tags.
Email
addresses and thank you notes soon after the event remind people of
the fun they had, show your appreciation, and add new names to your
mailing list. I use Constant Contact to send out periodic messages
to my mailing list of customers, past and potential, with Scarf It
Up! news, photos, promotions, and other announcements. I recommend
Constant Contact for its ease of use, very responsive support, and
useful statistics.
And
the final benefits: it’s an easy way to earn considerable
financial rewards, socialize with your friends and reward them with
discounts, expose your talents, and grow your following.
I plan
to host my own Holiday Trunk Show again this year! I hope you’ll
try it too!
Questions/comments:
scarfitup@ec.rr.com