I always approach free offerings with cynicism - what's the catch? well, of course, both reggie and Charlene would like to sign us on for additional coaching and consulting, but there was no hard sell, and consequently, I came away with a whirling head, spinning with great ideas for myself and for Port City Pottery & Fine Crafts! So....everyone wants to know what I learned! How do I consolidate the examples into something I can post here?
Here are some major points of Guerrilla Marketing!
- Think geometrically - selling not to MORE customers necessarily, but MORE to each one.
- Think partnering, as in cooperation, not competition.
- Think relationships, not $$$.
- Make people WANT to hear your message.
- Incorporate the element of surprise, delight into your message.
- Form strategic - and sometimes weird or unlikely - alliances.
- Think outside of the box: the secret, the unexpected, keep 'em guessing.
- Think of inventive ways to get your message to the public: packaging, pockets, labels, car wraps, banners, stickers.
- Offer a special service - free lifetime replacements or repair.
- Sponsor a cool contest.
- Timing, persistence, imagination - the cornerstones of effective guerrilla marketing.
Want to see some of the coolest stuff that gets your attention?
- Cake Wrecks
- The Coke Happiness Experiment
- The Breast Cancer Foundation Speed Bump
- The Google Job Experiment
- The Stonefield Yogurt Have-a-Cow Campaign
- Will it Blend?
- Meatball Sundae, by Seth Godin
- Purple Cow, by Seth Godin
- Jump Start your Business Brain, by Doug Hall
I hope these will challenge YOU in thinking about the way you conduct your business marketing - I look forward to innovating with my own business as soon as possible.